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About the employer:
The Aldridge Foundation established Aldridge Education as a national multi-academy trust in September 2016, taking over responsibility from the Foundation for its family of academy schools and colleges.
There are currently eight schools within the MAT and an adult education provider and we are also the Lead Sponsor of a free-standing academy, Kensington Aldridge Academy.
Brief overview of the role:
This is an excellent opportunity for anybody looking to kick-start a career in marketing. The role has a dual purpose, to assist in all the digital marketing requirements of the School, but also to work with Media equipment, such as broadcast cameras, lighting rigs etc. The school is based in the heart of Media City in Salford.
Working week:
Monday - Friday 8am - 4pm or 8:30am - 4:30pm
Positions available:
1
This is a brilliant opportunity for an apprentice to be involved in helping to support both the Marketing elements of the School, but also be involved in the Media side. The school is in the heart of MediaCity in Salford, with a main focus within the digital media sector, whether that be in TV and film production, game design, digital design, graphic design or photography.
The purpose of the role would be -
As a Digital Marketing and Media Apprentice your main role and responsibilities will include:
- Creating and managing social media campaigns across multiple sites.
- Writing content for the company website.
- Carrying out data analysis from marketing campaigns.
- Carrying out SEO on the company website.
- As well as other tasks required
In addition to the Digital Marketing the role will also involve -
- Supporting with set up and maintenance of Media Equipment such as lighting rigs, broadcast cameras and the like.
- Supporting with the booking of such equipment.
- Installation & Termination of cables
- Fault finding and resolution
You’ll learn and use skills that will support you as you take on the wide range of tasks, the Media elements of the apprenticeship will be delivered in-house by the employer, and will add an additional element to the apprenticeship.
This really is an excellent opportunity.
Requirements and prospects
Qualifications Required:
To be considered for this role, you ideally will hold a C/4 grade in both GCSE Maths & English.
Desired skills:
You will be highly organised.
You will be willing to work hard and eager to learn.
Adaptability
Ability to multitask
Organisational skills
Communication skills
Personal Qualities:
A commitment to the ethos of the Aldridge education trust.
A customer-focused approach to problem solving
Display initiative, be positive and friendly
Display energy, enthusiasm and be flexible
Willingness to "go the extra mile"
Be highly organized with brilliant timekeeping skills
Be creative, resourceful and analytical.
You will have a good working knowledge of social media.
An interest in digital marketing and Media is advantageous.
Level 3 Digital Marketing
CORE MODULES
Marketing Principles
Develop an understanding of the range of digital marketing principles, strategies and techniques.
Key Topics:
- Customer engagement and market segmentation
- Customer lifecycle
- Digital and Social Media Strategies
- Exploiting real-time information
- Digital marketing campaigns
Digital Marketing Business Principles
Develop an understanding of search marketing, search engine optimisation and Pay-Per-Click, email marketing, web analytics and metrics, mobile apps and how these can work together.
Key Topics:
- Security levels necessary to protect data
- Digital etiquette
- Customer Relationship Management systems
- Understand the differences between all the major digital and social media platforms
- Plan digital content based on audience needs
- How a digital marketing team works in a business environment
Principles of Coding
Develop knowledge in the range of concepts, approaches, software languages and techniques that are applicable to Principles of Coding.
Key Topics:
- Compatibility of code on different platforms
- Components involved in web development
- Hosting and serving
- Search Engines
- How local (cookies) or session data storage is utilised
- Programming languages and how they apply to building digital products (html/javascript)
Google Analytics IQ
Develop knowledge to be proficient in Google Analytics and be effective at leveraging Google Analytics within their organisations.
Key Topics:
- Layout, reporting, campaign and conversion tracking
- Data collection, setup and configuration
- Analysis tools and techniques
- Advanced marketing tool
Future Prospects:
Opportunity for the learner to secure a permanent position, once the apprenticeship is complete.
