Job: Brand, Marketing
Primary Location: Asia-Thailand-Bangkok
Schedule: Full-time
Employee Status: Permanent
Posting Date: 16/May/2023, 4:46:50 AM
Unposting Date: 15/Jun/2023, 5:59:00 PM
Role Responsibilities
- Responsible for driving and delivering the Corporate Affairs, Brand & Marketing (CABM) strategies for Standard Chartered Bank Thailand (SCBT)
- Leads the CABM team to identify opportunities and bring expertise and creativity at both strategic and execution levels within agreed budget and scorecard.
- Accountable to the Cluster Head and Regional Head of CABM, and to the Thailand CEO
- Leads on governance, issues and risk (operational and reputational) management across Thailand and the rep offices (Cambodia, Laos and Myanmar)
- Provides thought leadership, leads and transforms communications and marketing
- Develops, manages and drives the strategic deliverables within Brand, Communications, Marketing and Corporate Events, Sponsorship and Client Engagement activities.
Strategy
- Develop CABM strategies for Thailand, working closely with the Country CEO and business heads ensuring alignment with the Group strategy
- Contribute to overall CABM priorities and strategic initiatives
- Work with the functions’ country/cluster heads to manage and implement key projects and strategy changes across the Bank
Communications, Impact and Engagement
- Develop and maintain contacts with local and international media and ensure a regular flow of information to enhance the Bank’s image
- Work closely with CEO and business heads to address corporate communications, internal communications and CEO profiling opportunities
- Disseminate key messages internally to ensure employees are briefed on the Bank’s actions and strategy
- Lead and coordinate the internal communications strategies which directly support business operations
- Manage events / sponsorships / presentations / award scheme
- Develop and formulate comprehensive community engagement programmes to create, project and enhance a positive corporate image and identity for the Bank
- Provide counsel and advice to business units on their public relations and publicity initiatives
- Ensure that the corporate identity of the Bank is properly followed within the country
- Manage the local budget and manage the function within the country concerned
- Manage reputational risk and ensure that Risk Management responsibilities and processes are properly communicated to all employees impacted
- Provide effective co-ordination during crisis communications which includes keeping crisis & issues procedures, systems and critical contact list up-to-date and ensuring effective distribution of stakeholder messages throughout the crisis
Processes
- Ensure department operating instructions are adhered to
- Manage the Operational Risk standards for the CABM team in Thailand
- Build in best practices to allow for solutions that are in line with the CABM strategy globally
- Proactively manage agencies and other third party service providers
- Identify areas for process improvement and recommend ways to increase functional effectiveness and improve operational efficiencies
People & Talent
- Work with Country CEO to create a strong team of CABM professionals
- Enhance leadership capability and create a culture of talent development and empowerment; champion capability and training requirements for CABM team
- Build in best practice to allow for solutions that are on message with the CABM strategy globally and partner with COEs within CABM to make sure end to end alignment is in place
Risk Management
- Provide leadership around Risk Management, both reputational and operational to ensure they are proactively identified and mitigated in country and all issues are reported/escalated in line with Group and local policies and procedures in a timely manner
- Provide leadership and co-ordination of issues and crisis communications at country level
- Work with the Regional/Cluster Head of CABM and Regional Head of Communications to manage key projects and strategy changes that need to be communicated across the Bank
Governance
- Accountable for the CABM budgets and scorecards
- Ensure adherence to the Risk Management Framework, Group Code of Conduct and various Policies, Procedures and Guidelines of the Bank by the regional CABM team
Regulatory & Business Conduct
- Display exemplary conduct and live by the Group’s Values and Code of Conduct
- Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct
- Lead the CABM team to achieve the outcomes set out in the Bank’s Code of Conduct
- Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters
- Provide leadership in CABM to comply with the highest standards of regulatory and business conduct and practices as defined by internal and external requirements. Understand and ensure compliance with, in letter and spirit, all applicable laws, regulations and guidelines including those governing securities activities, company law, anti-money laundering, terrorist financing and sanctions; the Group’s policies and procedures; and the Group Code of Conduct. Take personal responsibility for understanding the risk and compliance requirements of the role. Effectively and collaboratively identify, escalate, mitigate and resolve risk and compliance matters
Embed the Group’s Values and Group Code of Conduct to ensure adherence with the highest standards of ethics. Comply with relevant policies, processes and regulations, as part of the culture. Lead by example by displaying exemplary conduct behaviours and take personal responsibility for:
- The conduct of individuals in CABM, ensuring behaviours set out in the Group Code of Conduct are followed
- CABM achieving the outcomes set out in the Conduct Principals and Pillars
- Both direct and indirect/dotted line managers are individually accountable to proactively communicate, collaborate and agree on the conduct ratings of employees
Key stakeholders
Internal - functional
- Cluster and Regional Heads of Corporate Affairs, Brand & Marketing
- Regional Heads of Commercial, Corporate & Institutional Banking (CCIB) Marketing
Internal – regional and country level
- Cluster and Country CEOs
- Cluster and Country business heads
- Cluster and Country functions heads
External
- Media
- Non-Governmental Organisations
- Representatives in Central Government departments
Other Responsibilities
- Embed Here for good and Group’s brand and values in Corporate Affairs, Brand & Marketing team,
- Perform other responsibilities assigned under Group, Country, Business or Functional policies and procedures.
Our Ideal candidates
Key Behaviours
- Able to work with senior management to develop and roll out approved strategy
- Influencing of a culturally diverse team across functions and geographies without direct reporting line
- High standards of professional integrity, responsibility and perseverance
Functional
- At least 10 years of Corporate Affairs, Brand & Marketing experience, preferably in the banking/financial services industry with an international context
- Relevant tertiary qualification
- Strong business/product knowledge and sufficient expertise to command respect and credibility with senior stakeholders
- Strong analytics and portfolio management experience
- Strong corporate marketing, communications and events management experience
Talent, Skill & Knowledge
- Strategic acumen
- Conceptual thinking - able to structure and organise
- Execution orientation - able to execute and deliver results
- Service and customer centricity
- Leadership and change agent
- People management
- Influencing and networking
- Presentation and communication (written and speaking skills)
- Ability to manage in a geographically and culturally dispersed environment
- Experience in developing teams in diverse international organisations
- In-depth understanding of key business drivers, cultural, ethnic and religious conditions across geographies in order to translate global strategy into effective local operations
- Excellent time management and working under tight deadlines
- Ability to overcome challenges through problem-solving
Role Specific Competencies
- Social Media Strategy
- Content Management Skills
- Crisis Management
- Data & Insights
- Campaign Evaluation Skills
- Risk Management
- Campaign Management Skills
- Brand Management
- Project Management
About Standard Chartered
We're an international bank, nimble enough to act, big enough for impact. For more than 160 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents. And we can't wait to see the talents you can bring us.
Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion. Together we:
- Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
- Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
- Be better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term
In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.
- Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations
- Time-off including annual, parental/maternity (20 weeks), sabbatical (12 weeks maximum) and volunteering leave (3 days), along with with minimum global standards for annual and public holiday, which is combined to 30 days minimum
- Flexible working options based around home and office locations, with flexible working patterns
- Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
- A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning
- Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.
Recruitment assessments - some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.
Visit our careers website www.sc.com/careers
